This 70-point SaaS SEO checklist covers On-Page, Semantic, Lead Generation, Off-Page, and Technical SEO strategies to help you improve rankings and drive conversions.
Here’s an updated checklist with no numbering and 20 additional recommendations:
| Category | Recommendation | Details |
|---|---|---|
| On-Page SEO | Create dedicated landing pages | For each feature, create unique landing pages |
| Optimize title tags | Use specific product-based keywords in titles | |
| Use product-based keywords in H1 tags | Improve relevance by including feature-related keywords | |
| Implement clear CTAs | Add clear CTAs on pricing/demo pages | |
| Write unique meta descriptions | Focus on benefits and features in meta descriptions | |
| Optimize URLs | Feature-based URLs (e.g., automated-crm-features) | |
| Structure internal links | Link product pages to case studies and blogs | |
| Include customer testimonials | Add testimonials on product pages to boost conversions | |
| Use pricing comparison tables | Include SEO-friendly descriptions in pricing tables | |
| Implement interactive features | Add calculators or demos to improve engagement | |
| Semantic SEO | Build topic clusters | Center around core product features |
| Use niche-specific entities | Include entities related to integrations (e.g., Salesforce) | |
| Create content targeting “What is [solution]?” | Use structured data for such content | |
| Optimize for Knowledge Graph entries | Leverage Knowledge Graph for platform-specific queries | |
| Use semantic keyword variations | Target variations like “cloud CRM” and “online CRM” | |
| Lead Generation | Place demo request forms on key pages | Increase conversion with demo request forms on high-traffic pages |
| Use gated content | Offer whitepapers or eBooks for lead capture | |
| Implement exit-intent popups | Offer trials or demos when users are about to leave | |
| Set up lead scoring | Score inbound traffic from organic sources | |
| Optimize thank-you pages | Promote additional SaaS offerings on thank-you pages | |
| Off-Page SEO | Submit product to comparison platforms | List product on sites like G2, Capterra, GetApp |
| Get SaaS guest posts published | Publish guest posts on industry blogs | |
| Collaborate with complementary SaaS providers | Build partnerships for backlinks | |
| Get product reviews from influencers | Engage with SaaS influencers for reviews | |
| Partner with SaaS directories | Gain backlinks from authoritative SaaS directories | |
| Earn backlinks through reports or whitepapers | Publish insightful industry reports | |
| Offer affiliate discounts | Create partnerships by offering exclusive discounts | |
| Engage with SaaS communities | Contribute to SaaS communities on Reddit, Product Hunt | |
| Participate in SaaS-related podcasts | Get interviewed on relevant podcasts | |
| Leverage unlinked brand mentions | Convert unlinked mentions into backlinks | |
| Collaborate with influencers in your niche | Encourage backlinks from niche influencers | |
| Build authority by offering free tools | Develop tools or widgets to get links from industry peers | |
| Technical SEO | Optimize for Core Web Vitals | Improve loading, interactivity, and visual stability |
| Implement structured data for products | Add Product, FAQ, and Review schema | |
| Ensure proper canonicalization | Handle duplicate feature pages correctly | |
| Fix HTTP to HTTPS issues | Ensure HTTPS on all platform pages | |
| Compress images and videos | Speed up product and demo pages with compressed media | |
| Implement lazy loading | Improve page speed by lazy loading media | |
| Create an XML sitemap for products and blogs | Ensure search engines can easily find your pages | |
| Set hreflang tags for multi-language platforms | Ensure language-specific indexing for global reach | |
| Set up proper redirects for legacy pages | Avoid broken links with 301 redirects | |
| Regularly check crawlability and indexing | Ensure key pages are being crawled and indexed | |
| Monitor error logs | Use tools like Google Search Console to catch errors | |
| Conduct regular SEO audits | Ensure the overall health of your website’s SEO |
