This 50-point E-E-A-T checklist helps you ensure your website shows strong Experience, Expertise, Authoritativeness, and Trustworthiness. These are essential factors for building credibility with users and improving your SEO rankings. The checklist covers everything from having qualified authors, secure websites, and accurate content to earning user reviews, partnerships, and trust badges. By following these steps, you can make sure your content is trusted by both visitors and search engines, helping your site perform better in search results.
| E-E-A-T Element | Checklist |
|---|---|
| Experience | |
| 1. Real-Life Experience | Ensure content is created by individuals with firsthand experience on the topic. |
| 2. User Experience | Focus on delivering high-quality, engaging, and useful content that demonstrates practical knowledge. |
| 3. Testimonials & Reviews | Include user reviews, testimonials, and case studies that highlight real-life experience. |
| 4. First-Hand Examples | Use personal stories or experiences to validate the content’s credibility. |
| 5. Visual Proof | Include photos, videos, or screenshots that show real-life use or engagement with the product or service. |
| 6. User-Generated Content | Encourage and showcase comments, discussions, or feedback from real users. |
| 7. Detailed Case Studies | Present in-depth case studies that showcase firsthand knowledge and experiences. |
| 8. Interactive Content | Create interactive elements like quizzes, calculators, or tools that demonstrate practical expertise. |
| Expertise | |
| 9. Qualified Author | Ensure the content is written by an expert or someone with extensive knowledge in the field. |
| 10. Educational Background | Highlight the author’s credentials, degrees, or certifications that show their expertise. |
| 11. Specialized Knowledge | Ensure the author has specialized knowledge in the subject they are writing about. |
| 12. Professional Affiliations | Mention any professional memberships or affiliations related to the industry. |
| 13. Certifications | Provide information about any industry certifications the author or website holds. |
| 14. Ongoing Education | Highlight any ongoing education or certifications the author is pursuing to maintain expertise. |
| 15. Industry-Specific Writing | The content should focus on niche topics where the author has proven expertise. |
| 16. Published Research | Link to or mention any research papers or studies authored by the writer. |
| 17. Cited in Other Works | Demonstrate that the author or website is cited by other reputable sources. |
| Authoritativeness | |
| 18. Citations & References | Use reliable sources and proper citations to establish authority in the content. |
| 19. Reputable Website | Publish content on reputable and well-established websites or platforms. |
| 20. Author Profiles | Include detailed author bios that mention qualifications, experience, and expertise. |
| 21. Industry Recognition | Highlight awards, industry recognition, or endorsements from credible institutions. |
| 22. Guest Appearances | Feature guest blog posts, podcasts, or interviews by recognized industry experts. |
| 23. High Domain Authority Links | Link to or be linked from websites with high domain authority and credibility. |
| 24. Published in Trusted Publications | Ensure the author has been published in reputable industry publications or blogs. |
| 25. Quoting Experts | Include quotes or contributions from recognized industry experts to strengthen authority. |
| 26. Partnerships with Reputable Brands | Show partnerships, collaborations, or endorsements from well-known brands. |
| 27. Regular Contributions | Demonstrate that the author is a regular contributor to industry websites, publications, or forums. |
| 28. Well-Structured Content | Ensure content is well-organized with clear headings and subheadings to enhance its authoritativeness. |
| Trustworthiness | |
| 29. Transparent About Page | Have a clear and transparent “About Us” page with detailed company and author information. |
| 30. Contact Information | Provide clear, accessible contact information to build trust with users and search engines. |
| 31. Privacy Policy & Terms | Include privacy policies and terms of service to ensure compliance and build credibility. |
| 32. Secure Website | Use HTTPS and ensure the website is secure for visitors. |
| 33. Consistent Information | Ensure all information is accurate and up-to-date across the website, especially on contact pages and business details. |
| 34. Positive Reputation | Ensure the site or business has positive reviews and a good reputation online. |
| 35. No Spammy Practices | Avoid spammy content, pop-ups, or misleading ads that might reduce user trust. |
| 36. Accurate & Transparent Content | Provide content that is factual, accurate, and transparent about potential biases or sponsorships. |
| 37. Adherence to Editorial Guidelines | Ensure content follows strict editorial guidelines to maintain quality and trust. |
| 38. Clear Ownership | Disclose ownership information and organizational structure to establish trust. |
| 39. No Conflicting Information | Make sure there are no conflicting claims or data within your content or across your website. |
| 40. Trusted Author Bios | Include detailed bios with qualifications to establish the trustworthiness of the author. |
| 41. Ethical Content Practices | Ensure all claims and data are ethically sourced and transparent. |
| 42. Third-Party Trust Seals | Display any certifications, seals, or badges from third-party trust organizations (e.g., Better Business Bureau). |
| 43. External Reviews & Ratings | Include links to external reviews, testimonials, or ratings from platforms like Google, Trustpilot, or Yelp. |
| 44. Site Usability | Provide a clear, easy-to-navigate user experience to build trust. |
| 45. Author’s Social Media Links | Include links to the author’s professional social media profiles to show transparency and availability. |
| 46. Accessibility Features | Ensure that your site is accessible to people with disabilities to demonstrate inclusivity and trustworthiness. |
| 47. Accurate Publishing Date | Always display the publication or last updated date to reflect fresh and current content. |
| 48. User-Focused Design | Ensure your website is user-friendly, responsive, and designed with user trust in mind. |
| 49. Disclose Sponsored Content | Clearly disclose any sponsorships, paid partnerships, or affiliate links in your content. |
| 50. Third-Party Verification | Include verification or endorsements from trusted third parties, such as industry associations. |
