This 50-point local SEO checklist covers simple, actionable steps to improve your business’s local visibility. From optimizing your Google My Business profile to getting local reviews and backlinks, these strategies will help attract more local customers and boost your search rankings. Whether you run a small shop or a local service, this guide will help you stand out in your area and grow your business. Perfect for anyone looking to improve their local presence!
| Task | Details |
|---|---|
| City-Specific Keywords | Use niche city keywords in URL slugs |
| Local Podcast Backlinks | Claim backlinks from local podcasts |
| Google Alerts Setup | Set alerts for local business mentions |
| Geo-Tagged Video Testimonials | Embed geo-tagged video testimonials |
| Add Yelp Service Areas | Include service areas on Yelp profiles |
| Embed Driving Directions | Add directions on service pages |
| Fix Duplicate Citations | Find and resolve duplicate citations |
| Instagram Geo-Tags | Link geo-tagged Instagram posts to GMB |
| Publish Local Case Studies | Use neighborhood-specific data for case studies |
| Automate GMB Reviews | Use Zapier to automate review requests |
| Hyperlocal Blog Listings | Get listed on hyperlocal blogs for backlinks |
| Sponsor Local YouTube Channels | Partner with low-competition local YouTube channels |
| Optimize for “Near Me” Searches | Target featured snippets for “near me” searches |
| Geo-Targeted Quizzes | Engage local users with quizzes |
| GMB 360° Tours | Set up virtual GMB tours for local businesses |
| GMB for Trending Queries | Use GMB posts to answer trending search queries |
| Run Geofencing Referral Programs | Implement local referral programs with geofencing |
| Hyperlocal Event Pages | Create event pages for SEO and backlinks |
| Neighborhood Pages | Link neighborhood-specific pages to nearby landmarks |
| Optimize GMB Profile | Ensure GMB profile is complete and accurate |
| Local Schema Markup | Implement local business schema |
| Encourage Customer Reviews | Ask customers for reviews on Google and Yelp |
| Respond to Reviews | Respond to both positive and negative reviews |
| Update Holiday Business Hours | Keep business hours updated during holidays |
| Local PPC Campaigns | Run geo-targeted PPC ads |
| Optimize Mobile Site Performance | Ensure the website is mobile-friendly for local searches |
| Create Local Content | Write blogs on local news, events, or issues |
| List in Local Directories | Get listed on local directories like Yellow Pages |
| Bing Places Optimization | Optimize Bing Places listing |
| Run Local Facebook Ads | Target Facebook ads to local demographics |
| Localized Image Alt Text | Use location-based keywords in image alt text |
| Optimize for Voice Search | Include natural language keywords for voice searches |
| Build Local Media Relationships | Reach out to local media for partnerships |
| Sponsor Local Events | Support local events for visibility and backlinks |
| Local Landing Pages | Create landing pages for specific cities or neighborhoods |
| Structured Data for Reviews | Implement structured data to highlight reviews |
| Google Maps Ads | Use Google Maps ads to promote business location |
| Local Press Releases | Get local press coverage for your business |
| Local Promotions & Discounts | Offer special local promotions |
| Chamber of Commerce Listing | Join local chambers for networking and SEO benefits |
| Leverage Social Proof | Use customer testimonials for trust-building locally |
| Regular Social Media Posts | Engage local audience with consistent social media content |
| Competitor Local SEO Analysis | Monitor competitor local SEO strategies for opportunities |
| Local FAQ Page | Create an FAQ section targeting local queries |
| Geo-Targeted Email Marketing | Personalize emails based on location |
| Partner with Local Influencers | Collaborate with local influencers to promote business |
| Local Search Trend Analysis | Monitor search trends using tools like Google Trends |
| HTTPS Secured Website | Ensure the website is HTTPS-secured for better rankings |
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