Google Analytics 4 (GA4) can seem tough, but it doesn’t have to be! This simple checklist covers the essentials, from setting up your GA4 account to tracking key events, analyzing reports, and improving conversions. Whether you’re new to GA4 or just need a refresher, this guide breaks down each step in clear, easy-to-understand language.
Here’s the checklist in a table format based on the “GA4 Ultimate Cheat Sheet” image:
| Category | Task/Feature | Details |
|---|---|---|
| 1. Setting Up GA4 | Create GA4 Property | Navigate to Admin, create a new property |
| Install GA4 Tag | Use Google Tag Manager or manual setup | |
| Link to UA | Connect GA4 to Universal Analytics | |
| 2. Key Metrics & Dimensions | Users | Unique visitors to your site |
| Sessions | Periods of user activity | |
| Engagement Rate | Measures user interaction | |
| Events | Track specific actions (clicks, downloads) | |
| Conversions | Track key actions like purchases | |
| 3. Event Tracking | Default Events | Auto-tracked events like pageviews |
| Custom Events | Create events for specific actions | |
| Event Parameters | Add details to events like value | |
| 4. Reports & Analysis | Realtime Report | Monitor live user activity |
| Life Cycle Reports | Track user journey from acquisition to retention | |
| Explorations | Custom reports with advanced tools | |
| Audiences | Segment users by criteria | |
| 5. Conversions | Set Up Conversions | Define key events as conversions |
| Track Conversion Paths | Analyze steps before converting | |
| Multi-Touch Attribution | Understand the impact of different touchpoints | |
| 6. Audiences | Create Audiences | Segment users by demographics, behavior |
| Use in Google Ads | Import GA4 audiences for targeted campaigns | |
| Analyze Audience Behavior | Understand segment interaction | |
| 7. Privacy & Compliance | Data Retention | Configure how long data is stored |
| Consent Mode | Adjust tracking based on user consent | |
| Anonymize IP | Protect privacy by anonymizing IPs | |
| 8. Advanced Features | User ID Tracking | Track users across multiple devices |
| Cross-Platform Tracking | Combine data from web and app | |
| BigQuery Integration | Export data to BigQuery for advanced analysis | |
| 9. Troubleshooting & Best Practices | DebugView | Test and validate GA4 setup in real-time |
| Regular Audits | Review events and conversions for accuracy | |
| Stay Updated | Keep up with GA4 updates and features |
