This 70 task advanced SEO checklist covers everything you need to boost your website’s performance, from optimizing core web vitals and improving mobile experience to handling duplicate content and enhancing structured data. Whether you’re aiming to increase traffic, improve rankings, or perfect your technical SEO, this checklist will guide you step by step to make sure every element of your site is optimized for search engines. Perfect for SEO professionals and marketers looking to up their game!
| Task | Details |
| 1. Improve Content’s Time to Value | Deliver value quickly by placing important info at the top. |
| 2. Build Topic Clusters | Create content clusters around pillar pages to improve topical authority. |
| 3. Leverage Internal Linking | Use strategic internal links to boost page relevance and authority. |
| 4. Maximize SERP Real Estate | Use structured data and rich snippets to dominate search results. |
| 5. Steal Featured Snippets | Optimize content for featured snippets to increase visibility. |
| 6. A/B Test SEO Changes | Use A/B testing to determine which SEO tactics work best. |
| 7. Diversify Visuals | Use GIFs, videos, and infographics to keep users engaged. |
| 8. Use Log File Analysis | Analyze server logs to identify crawl issues and optimize crawl budget. |
| 9. Optimize Core Web Vitals | Improve LCP, CLS, and INP for better performance. |
| 10. Perform Keyword Cannibalization Audit | Identify pages competing for the same keyword and consolidate or fix them. |
| 11. Repurpose Underperforming Content | Update or merge content that isn’t performing to improve relevance. |
| 12. Create Q&A Pages from ‘People Also Ask’ | Build pages around common questions users search for. |
| 13. Fix Crawl Errors | Use tools like Google Search Console to fix crawl errors. |
| 14. Optimize Mobile Experience | Ensure the site is responsive and mobile-friendly. |
| 15. Fix Redirect Chains | Remove unnecessary redirects and loops to speed up the site. |
| 16. Monitor Search Traffic | Analyze search traffic sources and adjust your strategy. |
| 17. Optimize Structured Data | Use schema markup to improve search engine understanding and increase rich results. |
| 18. Monitor Competitor Strategies | Analyze competitors’ content to identify opportunities for improvement. |
| 19. Use Paid Ads for Link Building | Run Google Ads to generate backlinks from high-traffic content. |
| 20. Optimize Image SEO | Add descriptive alt text and compress images for faster loading. |
| 21. Improve Page Speed | Use lazy loading, caching, and Gzip to improve load times. |
| 22. Add Breadcrumb Navigation | Use breadcrumbs to improve user experience and internal linking. |
| 23. Optimize Meta Tags | Ensure meta titles and descriptions are optimized for keywords and user intent. |
| 24. Use Shorter URL Structures | Keep URLs short, descriptive, and keyword-rich. |
| 25. Set Up an HTTPS Website | Ensure your website is secure with an SSL certificate. |
| 26. Fix Orphaned Pages | Add internal links to pages that aren’t linked from other content. |
| 27. Minimize JavaScript | Reduce JavaScript to improve site speed and crawlability. |
| 28. Monitor Bounce Rate | Track bounce rate to understand content effectiveness. |
| 29. Use Canonical Tags | Manage duplicate content with canonical tags to avoid SEO penalties. |
| 30. Utilize Hreflang Tags | Use hreflang tags for international content targeting multiple languages. |
| 31. Create Evergreen Content | Produce content that remains relevant over time to attract consistent traffic. |
| 32. Implement AMP for Mobile | Use Accelerated Mobile Pages (AMP) to improve mobile page load times. |
| 33. Optimize for Voice Search | Use natural language and long-tail keywords for voice search optimization. |
| 34. Track Click-Through Rate (CTR) | Monitor CTR to identify underperforming pages and optimize them. |
| 35. Fix Soft 404 Errors | Correct soft 404s by redirecting or updating the page with relevant content. |
| 36. Use Social Proof for SEO | Showcase reviews and testimonials to build trust and improve rankings. |
| 37. Audit Internal Links | Ensure internal links are relevant and strengthen the site’s structure. |
| 38. Optimize Site for Featured Snippets | Structure content to appear in featured snippets. |
| 39. Use Topic Research Tools | Use tools like SEMrush to identify related topics and subtopics. |
| 40. Add Time-Stamps for Video SEO | Use time stamps to enhance user experience and rank better in video searches. |
| 41. Track Keyword Rankings | Monitor keyword positions regularly to adapt your strategy. |
| 42. Create Long-Form Content | Produce detailed and comprehensive articles to improve topical authority. |
| 43. Use Descriptive Anchor Text | Use relevant and descriptive anchor text for internal links. |
| 44. Fix Duplicate Content Issues | Use canonical tags or 301 redirects to resolve duplicate content problems. |
| 45. Test for Mobile Friendliness | Regularly test your site’s mobile performance using Google’s Mobile-Friendly Test. |
| 46. Optimize Server Response Time | Ensure server response times are fast, ideally under 200ms. |
| 47. Set Up Google Analytics | Use Google Analytics to track and analyze traffic, behavior, and conversions. |
| 48. Use Rel=Next/Prev Tags for Pagination | Implement pagination tags for content spread over multiple pages. |
| 49. Improve Dwell Time | Create engaging, high-quality content that keeps users on the page longer. |
| 50. Monitor Core Web Vitals | Focus on improving Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and other vitals. |
| 51. Use Video SEO | Optimize video titles, descriptions, and tags for search visibility. |
| 52. Fix Broken Links | Regularly check and fix broken links to improve user experience and SEO. |
| 53. Update Outdated Content | Refresh old content with updated information and new data. |
| 54. Use Google Search Console | Monitor site performance and fix issues flagged in Search Console. |
| 55. Monitor Content Performance | Track how individual content pieces are performing and optimize as needed. |
| 56. Add Alt Text to Images | Ensure every image has descriptive, keyword-rich alt text. |
| 57. Utilize Topic Clusters | Group related content around a core pillar page to enhance topical authority. |
| 58. Minimize Unused Plugins | Remove unnecessary plugins that slow down the site. |
| 59. Use Lazy Loading | Implement lazy loading for images to improve page speed. |
| 60. Submit XML Sitemap | Regularly update and submit your XML sitemap to search engines. |
| 61. Optimize Site Architecture | Ensure a clear, logical structure to improve navigation and crawlability. |
| 62. Use WebP Format for Images | Use modern image formats like WebP to reduce load times. |
| 63. Fix Temporary Redirects | Replace temporary (302) redirects with permanent (301) redirects. |
| 64. Improve International SEO | Implement country and language-specific SEO tactics. |
| 65. Leverage User-Generated Content | Encourage reviews, comments, and forums for fresh content. |
| 66. Optimize for Local SEO | Claim Google My Business listings and optimize for local search. |
| 67. Fix URL Parameters | Handle URL parameters properly to avoid duplicate content. |
| 68. Monitor Backlinks | Regularly check backlinks and disavow any harmful links. |
| 69. Implement Content Delivery Network (CDN) | Use a CDN to deliver content faster to users worldwide. |
| 70. Improve User Experience (UX) | Ensure your site is user-friendly, with simple navigation and quick loading times. |
