This 70 task checklist covers everything you need to optimize your Google My Business profile. From setting accurate business information to using local keywords, adding services, and tracking customer actions, this guide will help boost your local SEO and attract more customers. Whether you’re just starting or want to refine your profile, these steps ensure you stand out in local search results and improve engagement with potential customers. Perfect for business owners looking to grow online!
| Task | Details |
|---|---|
| 1. Claim Your Business Listing | Ensure your business is claimed and verified on Google My Business. |
| 2. Set Accurate Business Information | Add correct business name, address, phone number (NAP), and other essential details. |
| 3. Choose the Right Categories | Select the primary and secondary categories that best represent your business. |
| 4. Optimize Your Business Description | Write a clear, keyword-rich business description within the 750-character limit. |
| 5. Add Photos and Videos | Upload high-quality photos and videos of your business to engage customers. |
| 6. Manage and Respond to Reviews | Regularly respond to both positive and negative reviews to boost engagement and trust. |
| 7. Add Business Hours | Ensure accurate hours, including holiday schedules. |
| 8. Create Google Posts | Use Google Posts to share updates, promotions, and events directly on your business profile. |
| 9. Optimize for Local Keywords | Use local keywords in your business description and posts for better local SEO. |
| 10. Enable Messaging | Allow potential customers to contact you directly via Google My Business messaging. |
| 11. Add a Website Link | Ensure your website link is up to date and leads to an optimized landing page. |
| 12. Use UTM Parameters | Track traffic from your GMB profile using UTM codes in your URLs. |
| 13. Add Services and Products | List services or products your business offers to provide detailed information to customers. |
| 14. Set Up Appointment Links | If applicable, allow customers to book appointments directly through your GMB profile. |
| 15. Add Business Attributes | Highlight attributes such as accessibility, online services, or specific offerings that apply to your business. |
| 16. Use Schema Markup | Implement LocalBusiness schema to help search engines better understand your business information. |
| 17. Monitor Insights | Use GMB insights to track views, searches, and customer actions from your profile. |
| 18. Optimize for Mobile | Ensure your GMB profile and linked website are mobile-friendly. |
| 19. Regularly Update Your Profile | Keep your information, photos, and posts updated for ongoing engagement. |
| 20. Leverage Q&A Feature | Use the questions and answers section to address common customer queries. |
| 21. Add Business Logo | Upload your business logo to improve brand recognition. |
| 22. Add Cover Photo | Choose an eye-catching cover photo that represents your business. |
| 23. Respond to Q&A | Actively answer customer questions on your GMB profile. |
| 24. Post Weekly Updates | Share regular updates or promotions to keep your profile active and relevant. |
| 25. Encourage Reviews | Ask satisfied customers to leave positive reviews to improve your profile’s visibility. |
| 26. Track Competitor Listings | Keep an eye on your competitors’ GMB profiles to identify opportunities. |
| 27. Use Localized Images | Add photos that reflect your location and community to create local relevance. |
| 28. Check for Duplicate Listings | Regularly check and remove any duplicate GMB listings. |
| 29. Use Geo-Targeted Posts | Tailor posts to target specific regions or locations. |
| 30. Utilize the Booking Button | Integrate booking options directly on your GMB profile to streamline customer interactions. |
| 31. Promote Events | Create event listings on your GMB to increase engagement and attract attendees. |
| 32. Ensure Accurate Geo-Tagging | Ensure all images and posts are properly geo-tagged for location-based searches. |
| 33. Promote Special Offers | Use Google Posts to advertise discounts, special offers, or seasonal promotions. |
| 34. Set Seasonal Hours | Adjust your business hours for holidays and special occasions to keep your profile accurate. |
| 35. Track Post Performance | Use GMB insights to monitor how your posts perform and adjust content accordingly. |
| 36. Optimize for Voice Search | Ensure your GMB profile is optimized for voice search by using natural language in descriptions. |
| 37. Include Google Street View | Add or update Google Street View to help customers find your location easily. |
| 38. Track Customer Actions | Monitor actions like website clicks, direction requests, and calls from your GMB profile. |
| 39. Update NAP Consistently | Ensure your business name, address, and phone number are consistent across all platforms. |
| 40. Add Service Areas | Specify the areas your business serves, especially if you offer delivery or off-site services. |
| 41. Use Video Posts | Share short videos showcasing your services, products, or events. |
| 42. Promote Safety Measures | Highlight any health and safety measures you have in place (e.g., COVID-19 protocols). |
| 43. Use Local Hashtags | Incorporate relevant local hashtags in your GMB posts to boost local discoverability. |
| 44. Encourage Photo Uploads | Ask customers to upload photos of their experiences with your business. |
| 45. Tag Products in Posts | When sharing posts, tag specific products to encourage purchases. |
| 46. Monitor for Fake Reviews | Regularly check for and report any fake or malicious reviews on your profile. |
| 47. Showcase Testimonials | Add customer testimonials to your GMB profile to build trust with new visitors. |
| 48. Add Video Walkthroughs | Create a video walkthrough of your business location for new customers. |
| 49. Create a FAQ Section | Add a Frequently Asked Questions section to address common customer inquiries. |
| 50. Enable Direct Messaging | Allow customers to message your business directly through your GMB profile. |
| 51. Include Industry Keywords | Add industry-specific keywords in your posts and descriptions to improve visibility. |
| 52. Track Appointment Conversions | Measure how many bookings or appointments come from your GMB profile. |
| 53. Add Delivery Options | Specify if you offer delivery or pick-up services, and link to relevant ordering platforms. |
| 54. Use Google Ads for GMB | Run localized Google Ads that link directly to your GMB profile. |
| 55. Highlight Awards or Certifications | Show off any industry certifications, awards, or recognitions. |
| 56. Keep Up with Google Updates | Stay informed of any changes or updates to Google My Business features. |
| 57. Create Targeted Posts | Tailor your GMB posts to specific customer demographics or interests. |
| 58. Link to Social Media | Add links to your social media profiles on your GMB listing for broader engagement. |
| 59. List Holiday Deals | Promote any holiday deals or offers through your GMB posts to attract more customers. |
| 60. Pin Important Updates | Highlight key information or updates at the top of your GMB profile to make it easy for customers to see. |
| 61. Integrate with Google Maps | Make sure your business is accurately displayed on Google Maps for easy discovery. |
| 62. Promote Free Services | Advertise any free consultations or trials to draw in new customers. |
| 63. Add Store Code | If you have multiple locations, use store codes to differentiate them. |
| 64. Respond Quickly to Messages | Set up notifications to respond to customer messages in real-time. |
| 65. Add E-commerce Links | Link directly to your product or service pages for easy shopping. |
| 66. Offer Free Wi-Fi | Mention if you offer free Wi-Fi, as this can attract more local customers. |
| 67. Monitor Brand Mentions | Track when your business is mentioned online and engage with those posts. |
| 68. Host Virtual Events | Promote virtual events on your GMB profile to connect with a wider audience. |
| 69. Optimize for Image Search | Use descriptive alt text for your GMB photos to improve visibility in image searches. |
| 70. Track GMB Traffic in Google Analytics | Link your GMB profile to Google Analytics to monitor traffic and conversions. |
